China urges cartoonists to avoid ‘unhealthy’ content.

As Beijing ramps up efforts to rein in its thriving entertainment industry, China’s broadcasting regulator said it will encourage online producers to create “healthy” cartoons while cracking down on violent, vulgar, or pornographic content.

According to a notice posted late Friday by the National Radio and Television Administration, children and young people are the primary audience for cartoons, and qualified agencies must broadcast content that “upholds truth, goodness, and beauty.”

China’s ruling Communist Party has stepped up a campaign to clean up its entertainment industry in recent months, taking action against “online idols” and promising tougher penalties for celebrities who engage in illegal or unethical behaviour.

The campaigns have been part of a wider effort to intervene in all aspects of the country’s culture and economy, with the government also promising to tackle inequality, soaring property prices and profit-seeking education institutions.

The Communist Party celebrated its centenary in July, and President Xi Jinping marked the occasion by promising to “enhance” the party’s powers and strengthen the unity of the Chinese people.

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